The Bowlingstar Group, the first French bowling group created in 1989 by Mr Jean-Marie Raymond, offers a whole range of à la carte leisure activities: bowling, pool, video games, skating rinks, food courts, etc. For businesses, it offers a wide range of VIP services from room hire to all-in packages; Bowlingstar has what its customers need for all kinds of events (team building, seminars, product launches, Christmas trees, birthdays and anniversaries, etc.).
With the digital shift in consumer habits, Bowlingstar has chosen to keep ahead of the curve. It did not want to let the opportunity to lead the field or to digitalise its centres slip by. This is why it came to SensDigital for help with its digital transformation strategy and to create a bespoke phygital ecosystem, the first of its kind in the leisure industry in France.
The digitalised bowling concept is based on creating a BowlingPass customer account: this is required at each stage of player participation as the account centralises all customer data and information and allows players to use electronic payments.
Customers can now use this account to book their game of bowls online through a variety of different devices:
The BowlingStar.digital booking site allows customers to book their game via a computer, at the BowlingStar centre of their choice.*
Connected terminalsIf customers prefer to book their games directly at the venue, interactive terminals are available to let them make a booking in a few clicks.
Connected shoe beehive
Once the booking has been made, customers obtain a code just before the start of their game. This code allows them to unlock the connected shoe beehive.
The BowlingStar Group is the first customer to use our IoT innovation – a connected beehive. This connected cabinet, which combines modular and digital design and which is currently only available at the Montpellier bowling alley, allows players to manage their shoes independently – they recover the right size of bowling shoes and deposit their own pair in the cubbyhole allocated to them.
Once they have their shoes on, players go to the connected alley and enter the code into the tablet provided to unlock it and start the game.
They can also use this alley tablet to order drinks at the bar throughout the game, without needing to leave the alley.
By taking a digital approach, Bowlingstar has been able to take command of how it does business and transform all its various activities.
*The 16 Bowlingstar Group centres will all be digitalised between 2017 and 2018.